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Core Services
Strategy & Concept Development
Use-case discovery: Workshops and stakeholder interviews to uncover the real opportunity, where XR can drive meaningful impact on sales, learning, brand connection or operational flow. We dig deep to understand what matters.
Experience mapping: Define how people will move through your world, what success looks like, and the technical reality of where and how your experience will live. Build with intention.
Proof of Concept (PoC) and pilot planning: Rapid prototypes to test your assumptions, explore interaction models and learn before you build at scale. Fail fast, learn smarter.
Creative & Experience Design.
Narrative and scenario design: Craft stories and experiences tailored to your audience - whether that's compelling narratives, engaging game loops or workflows that feel natural and intuitive.
Interaction design: Define how people move, touch and control your world. Make it comfortable, intuitive, and accessible across VR, AR and MR. Design for how bodies actually work.
Spatial UX and wayfinding: Design layouts and visual cues so people orient themselves quickly and stay engaged. Make your world feel intuitive to navigate.
Visual style and art direction: Build cohesive aesthetic systems - from photorealistic product renders to stylized worlds that transport. Establish a visual language that's distinctly yours.
3D Asset Production & Optimization
High-fidelity 3D modeling and texturing: Photoreal or stylized assets optimized for target platforms.
Retopology and LOD pipelines: Ensure real-time performance with level-of-detail management and efficient geometry.
PBR materials and lighting setups: Use physically-based rendering workflows to ensure consistent, believable visuals across lighting conditions and platforms.
Animation and rigging: Bring characters, objects and environments to life with smooth, expressive animation. Use inverse kinematics, procedural motion and baked animation as needed.
Real-Time Development & Integration
Cross-platform engines: Develop in industry-standard engines (Unity, Unreal) configured for your specific hardware and performance needs.
Platform-specific build and optimization: Deploy across standalone VR headsets, tethered systems, mobile AR (iOS/Android), enterprise AR headsets (HoloLens, Magic Leap) and spatial computing devices.
Systems integration: Connect your XR experience to backend services, databases, CMS platforms, IoT devices, and enterprise systems for dynamic content and real-time data.
Multiplayer and social features: Build synchronized shared experiences with presence indicators, voice chat and collaborative tools that let people connect in immersive space.
Hardware & Deployment
Device selection and procurement guidance: Recommend hardware based on your use case - balancing portability, fidelity and real-world deployment needs.
Setup and onsite support: Handle kitting, physical installations, spatial mapping and staff training so your experience launches smoothly whether it's at an event or permanently deployed.
Maintenance and lifecycle management: Manage firmware and software updates, asset versioning and hardware refresh strategies to keep your experience alive and performing.
XR Training & Simulation
Scenario-driven training: Build realistic simulations for safety protocols, equipment operation, emergency response and soft skills - practice that translates to real-world competence.
Assessment and analytics: Track performance, automate scoring and provide replay tools so you can measure competency and inform coaching conversations.
Scalable learning paths: Create modular XR lessons that integrate with your LMS and certification workflows so training scales without losing impact.
Retail & Product Visualization
Virtual showrooms and configurators: Let customers interact with products in real-time - customize colors, swap materials, see scale-accurate views that help them decide.
AR try-on and spatial placement: Show furniture, apparel, eyewear and accessories with accurate sizing, lighting and occlusion so people see what they're getting.
Conversion optimization: Use UX patterns and telemetry to guide shoppers from discovery through purchase with confidence.
Experiential Marketing & Events
Immersive brand activations: Create thematic experiences that pull people in, keep them engaged and make them want to share. Experiences that generate buzz and connection.
Event logistics and crowd flow: Design for throughput and smooth onboarding at busy venues while keeping safety and comfort central.
Data capture and lead integration: Collect opt-in attendee data thoughtfully and integrate it with your CRM and campaign systems for meaningful follow-up.
Accessibility, Safety & Ethics
Inclusive design: Build comfort settings, alternative input methods, adjustable locomotion and captions so more people can access and enjoy your experience.
Motion sickness mitigation: Optimize frame-rate, field-of-view and interaction patterns so people stay comfortable in immersive space.
Privacy and data governance: Respect user data through transparent consent flows and secure storage. Build experiences people trust.
Measurement & Iteration
Engagement analytics: Gather heatmaps, interaction logs, dwell time, conversion funnels and cohort comparisons to understand how people move through your world.
A/B testing in immersive environments: Validate design changes and content variants with real data, so you know what actually works.
Continuous improvement: Build roadmaps for feature enhancements, content refreshes and re-engagement strategies that keep your experience evolving.