Our Mission

We're reimagining what storytelling can be by building a space where creative vision collides with cutting-edge technology. A space where art becomes more immersive, more interactive, more rooted in real culture and real experience.

In a world of rapid digital change, African stories often get left behind. Not here. UsArt is here to turn up the volume on those voices. To challenge what's expected. To create entirely new ways for African identity, heritage and imagination to be experienced, felt and celebrated through art.

We believe the future of storytelling is immersive, culturally grounded and unafraid to be bold. And we're building it together.

Meet the Team

Nhlakanipho Muholi

FOUNDER & CEO

Meet the spark plug behind UsArt! Nhlakanipho leads with vision, creative chaos (the good kind) and an obsession with using tech for impact.
As our resident big-dreamer-in-chief he-s the mind (and hands) behind the work & the reason we keep asking wild questions.
Cindy Pierce-Muholi

COMMS DIRECTOR
Cindy is the voice, the vibe and sometimes the unofficial chaos-coordinator of UsArt.
She makes sure everything we say feels like… well, us - warm, curious and just a little rebellious. If something we put out sounds clever, calm or surprisingly poetic? Yeah, that’s Cindy.
Sweety Madlingozi

CREATIVE COORDINATOR
Sweety is the glue that keeps our creative ideas from floating off into the void.
Think of her as the wizard behind the curtain - helping juggle timelines, briefs and brainstorms while sprinkling a little magic on everything we create.